2010 Honda Accord
Working closely with Muse Communications we helped American Honda Motor Corporation increase the visibility and affinity for the 2010 Honda Accord amongst urban consumers.
Honda’s corporate message “The Power of Dreams” is the foundation from which we developed the Rhymes and Reasons (R&R) campaign. Rhymes and Reasons is a web based documentary series that features an up and coming music artist in pursuit of his dreams with the 2010 Honda Accord as a primary tool for success. Enlisting a variety of technologies, we deliver a fully integrated program including a website, iPhone site, television commercial, e-mail marketing, social media and rich media advertising campaign. The 5 episode High Def video series is also accompanied by original music and tips on style.
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