Fox Sports Network presents Ball Up Streetball
Fox Sports Network has recently partnered with the Ball Up Streetball Franchise to deliver a brand new Streetball Tour Television Series. FSN will broadcast a minimum of 40 airings of one-hour series episodes in which the Ball Up streetball basketball team travels the globe.
ARC Media Group has been enlisted as the digital agency to represent the series online, and will be working closely with FSN programming, marketing, PR and digital teams. “With 68% of the audience being between the ages of 18 and 30, the digital landscape provides an immense opportunity for Fox Sports Network and Ball Up to increase overall reach and build deeper, stronger relationships with viewers, while communicating the Ball Up story” says Will Campbell, CEO at ARC Media Group.
Ball Up features the one-of-kind excitement of the world’s best streetball basketball icons playing a wide-open style of basketball characterized by acrobatic dunking, passing, and a technique of play that highlights the free-style athleticism of unique basketball performers. Since streetballers have begun touring, their performances have filled arenas throughout the world.
The Ball Up Streetball Team includes many of the best-known streetball players worldwide, such as aka The Professor, Air Up There aka MR.720 (Sprite Slam Dunk Contest Winner), AO, Escalade, Bone Collector (Rucker Park Multi-year MVP), Special FX, Sik Wit It, Spinmaster, and more.